Loverboy drink revenue1/17/2024 2020, Theriault says, citing NielsenIQ Retail Measurement Services for total alcohol sales at liquor store and convenience stores for the 52 weeks ending Feb. alcohol beverages - beer, wine and spirits - spirits was the one bright spot even though it only rose 1% in 2021 vs. When looking at recent trends, non-alcoholic spirits (up 86%), prepared cocktails (up 48%) and tequila (up 12.4%) were the only categories that experienced growth, says Kaleigh Theriault, manager for beverage alcohol thought leadership at NielsenIQ, Chicago. In 2021, growth was buoyed by RTD premixed cocktails and tequila. Swonger noted that the premiumization trend, along with innovative COVID-relief measures such as cocktails-to-go, delivery and eCommerce, have helped to boost restaurants, bars and small distilleries as they continue to manage through the uncertainty and volatility created by the lingering pandemic.īrian Sudano, managing partner for New York-based Beverage Marketing Corporation (BMC), points out that the spirits industry has grown every year since the new millennium began. We’re also seeing strong growth for spirits-based ready-to-drink products, and that’s adding to our sector’s gains as well.” “Consumers savoring spirits at home and trading up to higher-end brands, combined with the gradual reopening of bars and restaurants, resulted in record sales for the spirits sector. “Last year, enthusiasm for spirits continued as consumers spent more to elevate their cocktail experiences with super-premium brands,” Swonger said in a statement.
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